So you act as a sort of motivation coach for the participants?
When they tell me afterwards: “I’m so glad I participated Silvana, I was so scared before,” then I get a real motivation kick! To see how a small idea can go so far and that people write to me from around the world to say how much I help them is amazing. I never had the idea of becoming a great motivation coach through this. But to see where it goes and what it causes still moves me to tears every time. I have to keep realising over and over again… what just happened.
So much has happened! Do the challenges grow along with the fame?
The bigger the cities where we want to realise our plans are, the more difficult it is to obtain authorisation. You might not believe it, but so far that was actually always the biggest hurdle. And also hard to believe: finding smaller women is also difficult because many people think it is a plus-size campaign. The funny thing is that the thin women often feel more embarrassed than the larger ones.
So participation is also kind of like self-therapy?
Oh yeah. Some girls were so euphoric that they didn’t want to wear anything at all anymore. You just have to be there to experience this feeling. It is simply grandiose.
Also, I am now only just really at a point where I can say I’m fine the way I am (and it totally doesn’t matter whether I go up or down by 10 kilos. Because that’s not what matters in life). That was personally my biggest challenge. I am glad that I have become the person I am today. A few years ago I often wished that I could be someone else. Today I say: This is how I was meant to be and I am good the way I am!
Will you undress yourself as a participant in a campaign?
Me? But who’s going to take the pictures then? 😉 Maybe one day a very special moment will come when I’ll also join in. Then I’ll be the “hashtag”.
You recently have been to Frankfurt and Paris. What happens next with the Body Love campaign?
The next cities in the pipeline are Vienna, Dusseldorf and London. For these, I have already found sponsors who will support me. Everything else is unfortunately up to the stars. I want to plan a tour in the US because there is a gigantic demand there. But at the moment I have reached my financial limits and continue the project with my own private funds. So I’m happy about every little help to keep Body Love alive and to bring a bit more love, kindness and respect into the world.